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How to create and Send Promotional Emails

Promotional emails makes it easy to draft a series of emails to promote new or current trips.

Organizers on Squadtrip.com can now draft, schedule, and send promotional e-mails (of their new or currently active trips) to travelers from previous trips or to new possible travelers by adding their e-mail addresses.

What are Promotional e-mails?

Promotional e-mails empower organizers to create, customize, schedule, and send email bulk communications to travelers as a way of promoting new or existing trips. This tool offers an efficient way to engage with current travelers and new travelers by sending tailored information about the trip.

How do I set up a Promotional e-mail?

Creating a Promotional email is easy and flexible

  1. Log in and go to Trip Builder, then click the 'Promote your trip' tab.

    Trip Builder left menu with Promote and Manage expanded and Promote your trip highlighted

  2. Click the button "+ Add New Email" to open a new email draft.

    Promotional Email page with the + Add New Email button and the list of existing emails with Subject Line, Schedule, Status, Total number of recipients and Action columns

  3. Customize your message by:

    • Setting the sender's name and reply-to email

    • Choosing which travelers to receive it

    • Selecting travelers from trips via the drop-down menu

    • Manually adding emails by entering multiple email addresses directly into the text field. Simply separate each email with a comma

    • Personalizing with fonts, colors, and images for a more engaging message.

      Create promotional email form with Email Settings, the Who do you want to invite? options with Select the travelers from the trips selected, and the Email Message section

  4. Set the schedule or send the email:

    • Send the message now

      Scheduling Settings section with the Send now option selected

    • Schedule the date when the message will be sent (Emails are sent at 10:00 am Eastern Standard Time).

      Scheduling Settings section with the Schedule option selected and the Send date field

  5. Before scheduling, you can send a test email to an address of your choice. The Organizer's email is set by default.

    Test email section with the Send test email to field and the Send test email button

  6. Once everything is ready, click 'Generate Preview' to see how the email will look.

    Preview email section with the Generate preview button

  7. When you're ready, click 'Send Now' or 'Schedule Email.' It will be sent immediately or on the selected date at 10:00 AM EST.

    Save draft and Schedule email buttons at the bottom of the promotional email form

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