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How to create and Send Promotional Emails

Promotional emails makes it easy to draft a series of emails to promote new or current trips.

Updated this week

Organizers on Squadtrip.com can now draft, schedule, and send promotional e-mails (of their new or currently active trips) to travelers from previous trips or to new possible travelers by adding their e-mail addresses.


What are Promotional e-mails?

Promotional e-mails empower organizers to create, customize, schedule, and send email bulk communications to travelers as a way of promoting new or existing trips. This tool offers an efficient way to engage with current travelers and new travelers by sending tailored information about the trip.


How do I set up a Promotional e-mail?

Creating a Promotional email is easy and flexible

  1. Log in and go to Trip Builder, then click the 'Promote your trip' tab.

    Trip Builder navigation menu with Promote your trip option highlighted

  2. Click the button "+ Add New Email" to open a new email draft.

    Promotional Email page with Add New Email button

  3. Customize your message by:

    • Setting the sender's name and reply-to email

    • Choosing which travelers to receive it

    • Selecting travelers from trips via the drop-down menu

    • Manually adding emails by entering multiple email addresses directly into the text field. Simply separate each email with a comma

    • Personalizing with fonts, colors, and images for a more engaging message.

  4. Set the schedule or send the email:

    • Send the message now

      Email composition form with test email and scheduling options showing Send Now selected

    • Schedule the date when the message will be sent (Emails are sent at 10:00 am Eastern Standard Time).

      Email scheduling interface with Schedule option selected and date field

  5. Before scheduling, you can send a test email to any address. The Organizer's email is set by default.

    Email scheduling form with date picker and Schedule email button

  6. Once everything is ready, click 'Generate Preview' to see how the email will look.

    Create promotional email form with email settings and preview panel

  7. When you're ready, click 'Send Now' or 'Schedule Email.' It will be sent immediately or on the selected date at 10:00 AM EST.

    Promotional Email list showing scheduled email with status and action buttons


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